This is me! I wanted to have a place to easily reference my colors/fonts/logos etc, and also give an example of what this page can really do. :D
Current Project Phase: Complete!! Well, there is always tweaking to be done...
Brand Style Guide
The final style guide! This was a really neat process to go through to find my brand voice. I highly recommend it! We ended up with a very fun, clean, 70s style palette and design. I think it perfectly captures the professional, yet approachable vibe we were shooting for. My husband said it looked like early Sesame Street, so if that's not fun, approachable, and 1970s, I don't know what is!
STYLE GUIDE
Logos
I find that when I really hit on a great design, I am immediately inspired to create a ton of different variations that all still definitely fit within the brand identity. This logo definitely did that for me! I haven't put every style here, but these are the most used variations.
RASTER FILES FOR WEB
Link
Link
.png files have a transparent background, and .jpg files have a white background.
VECTOR LOGO FILES
Link
Business Cards
These files are all set up and ready to be printed with an online printing website such as Vistaprint!
Courtney Business Card Front
tina Business Card Front
Business Card Back
Letterhead/Stationary
DOWNLOADABLE FILES
Word Doc
Colors & Fonts
Header font: BioRhyme
Body font: Lato
Main Colors
Color Name
Used for various
C- 100
M- 87
Y- 33
K- 23
Hexadecimal: #1c3463
Color Name
Used for various
C- 78
M- 9
Y- 48
K- 0
Hexadecimal: #07a99a
Color Name
Used for various
C- 2
M- 9
Y- 24
K- 0
Hexadecimal: #f7e4c4
Color Name
Used for various
C- 0
M- 32
Y- 99
K- 0
Hexadecimal: #ffb618
Color Name
Used for h3, and various
C- 20
M- 96
Y- 100
K- 11
Hexadecimal: #b62821
Color Name
Used for various
C- 78
M- 88
Y- 32
K- 20
Hexadecimal: #4e3666
Neutrals
Used for body text, h1, h2, and stylized shadow effects.
C- 89
M- 84
Y- 51
K- 71
Hexadecimal: #010029
Used for various interiors
C- 4
M- 4
Y- 7
K- 0
Hexadecimal: #f3efe7
Custom 70s Inspired Art Backgrounds
Custom Website Icons
I really had a great time designing these. I wanted icons that clearly communicated their ideas but were also very clearly in line with my brand identity.
